Schedule 2016

Monday, May 16
5:00 – 9:00 pm Set up for exhibitors and sponsors
6:00 – 7:00 pm Welcome reception and registration – in Grove Room
Tuesday, May 17
7:00 am Continental breakfast
8:00 am Welcome and Opening Remarks
8:15 am Keynote Presentation
Marketing Challenges in an Age of Product Differentiation
Thomas Karst, Senior Editor
The Packer
9:00 am Update on the Food Safety Modernization Act
Michael McCartney, Managing Principal
QLM Consulting
9:30 am Exhibitor introductions
9:45 am Break with exhibitors
10:15 am Role of Packaging in Enhancing Marketing and Brand Recognition for Fresh Produce
Dr. Paul Singh, President
Packaging Forensics Associates, Inc.
10:45 am Keynote Presentation
Building a Global Grape Brand
Gordon Robertson, Executive Vice President
Sun World International LLC
11:15 am Panel Discussion
Role of packaging design in marketability of fresh produce (sustainability, marketing/branding, and quality)
11:45 am Lunch – in Monterey Terrace
1:00 pm Keynote Presentation
Global Trends Driving Packaging
Bruce Peterson, President
Peterson Insights, Inc.
1:30 pm Support Your Brand’s Freshness through quality Cold Chain Management
Rao Mandava, CEO and President
Inteligistics, Top 10 finalist company in the latest Forbes AGTech
2:00 pm Intelligent Packaging for Fresh Produce
Shehbaz Singh (Ph.D.), Principal Scientist
Apio Inc
2:30 pm Specifications Impact the Value Chain
Matthew Wright, Cofounder and President
3:00 pm Break with exhibitors
4:00 pm Is your Brand a Trademark to Trustmark?
Robert Verloop, Executive Vice President of Marketing
4:30 pm Panel Discussion
Trends in Fresh Produce Packaging (Safety, Technology, standardization, eCommerce)
6:00 – 8:00 pm Reception – in Oak Tree Room
Wednesday, May 18
7:15 – 7:30 am Lobby breakfast to go
Bus departs for tours from front entrance of hotel.
Please remember to dress warm as the cooling rooms and morning air are cold
8:00 – 10:00 am Field Tour 1: Learn how iTrade’s Item Level traceability solutions make it easy for [California Giant’s] consumers to interact directly with their growers and deliver their brand promise
10:30 – 11:30 am Field Tour 2: Case level traceability from field to retailer at Tanimura & Antle
12:00 – 1:00 pm Lunch